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TOMORROW: Websites Must be READY for Google’s MOBILE (Smartphone etc) Updates.

Don’t Lose Website Viewers: Google’s mobile algorithm update hits April 21, Ask Me About your Business Website.

Starting April 21, Google will make its stance on nonresponsive websites official. The search engine is updating its algorithm to prioritize responsive websites in its search results, increasing the odds that those nonresponsive websites will be further down the list.

In the website design industry, “responsive” means that a site automatically adjusts to the device it is being viewed on—be it a computer, tablet or smartphone. In the past, the major problem with a nonresponsive site was consumer frustration with the inability to see images or read text; responsiveness is a large part of user-friendliness.